AMĒNAH | The Downtown Laguna Beachy Aesthetic
In the heart of downtown Laguna Beach, you can find an array of shops featuring the classic beachy style of Southern California. We look to the downtown Laguna Beach shops for a sense of what it really means to encompass such a style. If you are one of the millions of tourists that visit our coast, you will find Laguna Beach’s Forest Avenue & PCH to be a 25 minute drive from John Wayne Airport in Orange County. Use these directions in your Google or Apple Maps for directions. 
Rock Pile Beach - A Local Icon
The neutral colored tones of the sand and vegetation in the laguna canyon against the bright blue waters are works of art. When thinking of how to translate this aesthetic to our clothing, our first thought goes to focus on light and airy fabrics--a true Laguna Beach vibe. Throughout the Laguna Beach women's clothing stores, you can find a selection of cottons and linens in soft, billowy textures. 
We look to our neighbors at Simple Laguna for high quality Italian silks and luxurious cottons. The name of their stunning Coast Highway boutique says it all; their selection of women's and men's clothing and accessories encompasses the Laguna style, and we love chatting with the friendly staff. For a perfect, breezy beach dress, our favorite spot is The Shop Laguna, located in the hip district just south of the downtown area. As you walk along the road, you'll pass by a Laguna Beach hidden gem of a clothing store, Merilee's. This cute shop has a secret only locals may know about--all of their swimwear is sewn right there in the back of their boutique. Their selection of bathing suits come in a wide variety of sizes, designs, and fabrics--you'll be sure to leave with the perfect swimsuit you may or may not have needed!
When it comes to dressing up for an evening out to dinner, we love the look of a chunky sweater layered over a classic trouser. To us, the silhouette of a cozy sweater tucked into a pair of trousers with some heels makes the perfect Laguna outfit. And of course, to complement any night time look, our go to is layering gold toned jewelry, and adding in touches of pearls to encompass the coastal vibe. For tasteful gold statement pieces, we love looking in the window of our Laguna born jewelry brand Gorjana. In their gorgeous boutique on Ocean Ave, you can find a gorgeous collection of gold chain necklaces and pearls to go with any beach outfit. 
If you are planning a trip to Laguna Beach, you'll find everything you'll need to make your time here special, all within our local downtown community. Our perfectly situated beach town is an easy drive from John Wayne Airport, with complementary Laguna Beach Trolley rides to easily get you from your hotel to the downtown shopping area. And to make the most of your time here, we encourage you to dive right into the beachy aesthetic and slow-life culture. Remember to breathe, relax, and feel the sand in your toes.